Cookies Policy

Lux Motors Car Rentals — Dubai, United Arab Emirates

This Cookies Policy explains how Lux Motors Car Rentals (“Lux Motors,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at https://luxmotorsdxb.com and its language sub-domains at https://ar.luxmotorsdxb.com (Arabic) and https://ru.luxmotorsdxb.com (Russian) (together, the “Site”).

This Cookies Policy should be read together with our Privacy Policy and our Terms and Conditions, which together govern your use of the Site. By using our Site, you confirm that you have read and accepted this Cookies Policy and you consent to our use of cookies as described below, except where you have adjusted your preferences as set out in this Policy. If you do not agree, you must not use our Site.

1. What Are Cookies?

Cookies are small text files that a website places on your computer, smartphone, tablet, or other device when you visit. They help the website function properly, remember your preferences, and provide information to the site owner about how the site is being used.

In addition to cookies, websites use related technologies such as pixel tags (also called web beacons), local storage, session storage, browser fingerprinting techniques, and tracking scripts. In this Cookies Policy, the term “cookies” refers collectively to all of these technologies.

First-Party vs. Third-Party Cookies

First-party cookies are set by the website you are visiting (in this case, our Site). Third-party cookies are set by other domains, typically by service providers we use for analytics, advertising, embedded content (such as Google Maps, YouTube videos, WhatsApp, and Telegram), and social media integrations.

Session vs. Persistent Cookies

Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period of time or until you delete them.

2. Why We Use Cookies

We use cookies to:

  • Operate the Site and core functionality: ensure pages load correctly, the booking enquiry form works, your session is maintained as you browse our fleet across cars, brands, events, and destinations
  • Remember preferences: your selected language (English, Arabic, Russian), currency (AED or USD), and cookie consent choices
  • Understand how visitors use our Site: so we can improve fleet selection, content, navigation, and the overall experience
  • Measure marketing performance: understand which advertising campaigns and channels (Google, Facebook, Instagram, Pinterest, YouTube) are most effective at reaching potential customers
  • Display embedded content: including Google Maps showing our showroom in Al Quoz, embedded YouTube videos of our vehicles, WhatsApp and Telegram chat links, and social media icons and feeds
  • Protect against abuse: detect spam form submissions, fraud, and security issues

3. Categories of Cookies We Use

a. Strictly Necessary Cookies

These cookies are essential for the Site to function properly. They allow you to navigate pages, switch languages and currencies, submit the booking enquiry form, use the product search, and interact with core features. Without these cookies, the Site cannot operate as intended. These cookies do not track you across other websites and are not used for marketing.

Cookie / Technology

Purpose

Duration

WordPress / Elementor session cookies

Maintain your session as you navigate between vehicle, brand, event, and destination pages, and preserve form data on the booking enquiry form.

Session (expires when you close your browser)

Form security tokens (CSRF / nonce)

Protect our booking enquiry form, contact form, and product search bar from cross-site request forgery and automated abuse.

Session

Cookie consent record

Remember your cookie preferences so you are not asked again on every visit.

Up to 12 months

Language preference cookie

Remember whether you have chosen the English (luxmotorsdxb.com), Arabic (ar.luxmotorsdxb.com), or Russian (ru.luxmotorsdxb.com) version of our site.

Up to 12 months

Currency switcher cookie (wmc-currency)

Remember your selection between UAE Dirhams (AED) and U.S. Dollars (USD).

Up to 12 months

WooCommerce session cookies

Support the vehicle catalogue, colour and option selectors, and product filtering across our fleet pages.

Session and up to 48 hours

Load balancing

Distribute traffic across our servers so the site loads reliably.

Session

b. Analytics and Performance Cookies

These cookies help us understand how visitors interact with our Site by collecting information in aggregate form. We use this information to improve the Site’s usability, content, and performance. Our Site uses Google Tag Manager (container ID GTM-M9V3267B) to manage analytics tags.

Cookie / Technology

Purpose

Duration

Google Tag Manager (GTM-M9V3267B)

Container that manages our analytics and marketing tags. Does not itself collect data, but loads the tags listed below.

Session

Google Analytics (_ga, _gid, _gat, _ga_*)

Measure visitor traffic, page views, time on page, referral sources, fleet pages browsed, and overall site performance to help us improve our service.

Up to 24 months

Site verification cookies

Allow Google Search Console to verify ownership of the domain and report search performance to us.

Persistent

c. Marketing and Advertising Cookies

These cookies are used to make advertising more relevant to you and to measure the effectiveness of our advertising campaigns. They may track your activity across websites and may be set by us or by our advertising partners.

Cookie / Technology

Purpose

Duration

Meta (Facebook) Pixel

Measure the effectiveness of our advertising on Facebook and Instagram, and show relevant vehicle and offer ads to visitors of our site.

Up to 13 months

Google Ads conversion tracking

Measure the effectiveness of our Google Ads campaigns (including our Monthly 40% Off promotion) and deliver relevant ads across the Google network.

Up to 13 months

Pinterest tag

Measure the effectiveness of our Pinterest content and ads.

Up to 13 months

YouTube and Google video advertising cookies

Measure performance of our video content and advertising on YouTube.

Up to 13 months

d. Functional and Embedded Content Cookies

These cookies enable enhanced features on our Site, including embedded maps, chat widgets, videos, and social media content. They are typically set by the third-party platforms providing the content.

Cookie / Technology

Purpose

Duration

Google Maps

Display our showroom location at Warehouse 5, Al Quoz, Industrial Area 4, Dubai, on our Contact Us page, and provide directions.

Varies (set by Google)

WhatsApp click-to-chat

Enable our “Reserve Your Rental” and contact links to open WhatsApp on +971 50 200 3179.

Session

Telegram bot widget

Enable our “Telegram” contact link to open the @LuxMotorsDXB_bot channel.

Session

YouTube embedded video cookies

Allow embedded YouTube videos showcasing our fleet to play and remember playback preferences.

Up to 8 months

Facebook, Instagram, Twitter / X, Pinterest social cookies

Power the social icons and any embedded social feeds linking to facebook.com/luxmotorsdxb, instagram.com/luxmotors.ae, twitter.com/LuxMotorsdxb, and our Pinterest profile.

Varies (set by each platform)

Elementor and Google Fonts

Allow our site builder and typography to render correctly across browsers and devices.

Session and up to 12 months

4. Third-Party Cookies and Services

Some cookies on our Site are set by third-party service providers we use. These third parties have their own privacy and cookie policies, which we encourage you to review:

  • Google (Analytics, Ads, Tag Manager, Maps, YouTube, Fonts, Search Console): google.com/privacy
  • Meta Platforms (Facebook, Instagram): com/privacy/policy
  • Twitter / X: com/en/privacy
  • Pinterest: pinterest.com/en/privacy-policy
  • WhatsApp: com/legal/privacy-policy
  • Telegram: org/privacy

We do not control these third-party cookies, and the information collected through them is governed by the privacy policies of the respective providers. We are not responsible for the practices of these third parties.

5. How to Manage or Disable Cookies

a. Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:

  • Block all cookies
  • Block only third-party cookies
  • Delete cookies when you close your browser
  • Notify you when a cookie is being set so you can decide whether to accept it

Instructions for managing cookies in common browsers can be found here:

  • Google Chrome: google.com/chrome/answer/95647
  • Mozilla Firefox: mozilla.org/kb/cookies-information-websites-store-on-your-computer
  • Apple Safari: apple.com/guide/safari/manage-cookies-sfri11471/mac
  • Microsoft Edge: microsoft.com/microsoft-edge
  • Samsung Internet, Opera, and other browsers: consult the browser’s help documentation

Please note that if you disable cookies, certain features of our Site may not function properly. For example, the booking enquiry form may not submit correctly, your language and currency choices may not be remembered, and embedded maps, videos, and chat widgets may not display.

b. Opt-Out Tools for Advertising

You can opt out of personalised advertising from many providers using these industry tools:

  • Your Online Choices (Europe / global): eu
  • Digital Advertising Alliance: aboutads.info
  • Network Advertising Initiative: networkadvertising.org
  • Google Ads Settings: google.com
  • Meta Ad Preferences: com/adpreferences
  • Pinterest ad preferences: com/settings/privacy/

c. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) signal. Because there is no industry standard for how websites should respond to DNT signals, our Site does not currently respond to them. We do, however, honour the cookie preferences you set through your browser and through any cookie banner displayed on the Site.

d. Mobile Device Settings

On mobile devices, you can usually limit ad tracking through your device settings:

  • iOS: Settings > Privacy & Security > Tracking, and Settings > Privacy & Security > Apple Advertising
  • Android: Settings > Google > Ads (the exact path may vary by device)

6. Cookies and Personal Data

Most cookies on our Site collect information that does not directly identify you, such as anonymous identifiers, device information, language and currency settings, and browsing patterns. However, when combined with other information you provide (for example, completing the booking enquiry form with your name, email, and phone number), some cookie data may be associated with personal data. Where this is the case, we handle that information in accordance with our Privacy Policy and applicable laws of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

7. International Transfers

Many of the cookie and tracking providers we use (including Google, Meta, Pinterest, WhatsApp, and Telegram) operate servers and process data outside the United Arab Emirates. By using our Site and accepting cookies, you acknowledge and consent to the transfer of cookie-related data outside the UAE, subject to the safeguards described in our Privacy Policy.

8. Children’s Privacy

Our Site is intended for individuals who meet the legal minimum age and licensing requirements to rent a vehicle in the UAE and is not directed to children under the age of 18. We do not knowingly use cookies to collect information from children. If you believe a child has provided information through our Site, please contact us so we can take appropriate action.

9. Changes to This Cookies Policy

We may update this Cookies Policy from time to time at our sole discretion to reflect changes in the cookies and technologies we use, our business practices, or applicable laws. The most current version is always available on our website at https://luxmotorsdxb.com and supersedes any prior version. Your continued use of our Site after any change constitutes your acceptance of the updated Cookies Policy. You are responsible for reviewing this Policy periodically. We are under no obligation to notify you individually of any change.

10. Governing Law

This Cookies Policy is governed by and construed in accordance with the federal laws of the United Arab Emirates and the laws of the Emirate of Dubai. Any matter arising out of or relating to this Cookies Policy or our use of cookies shall fall under the exclusive jurisdiction of the courts of Dubai, United Arab Emirates.

11. Contact Us

If you have any questions about this Cookies Policy or our use of cookies, please contact us at:

Lux Motors Car Rentals

Warehouse 5, Al Quoz, Industrial Area 4, Dubai, United Arab Emirates

Phone: +971 50 992 4247

WhatsApp: +971 50 200 3179

Email: info@luxmotorsdxb.com

Sales: sales@luxmotorsdxb.com

Hours: Open every day, 9:00 AM to 9:00 PM

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