Lux Motors Car Rentals (“Lux Motors,” “we,” “us,” or “our”) operates the website https://luxmotorsdxb.com and its language sub-domains at https://ar.luxmotorsdxb.com (Arabic) and https://ru.luxmotorsdxb.com (Russian), together with our showroom and fleet operations at Warehouse 5, Al Quoz, Industrial Area 4, Dubai, United Arab Emirates.

We provide luxury, sports, exotic, and SUV vehicle rentals to residents and visitors in the UAE for daily, weekly, and monthly bookings, and across a range of use cases including weddings, corporate events, airport transfers, photoshoots, music videos, yacht parties, hotel guest rentals, and similar engagements.

This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, communicate with us by phone, WhatsApp, Telegram, or email, submit a booking enquiry, rent a vehicle from us, or otherwise interact with our business. It is intended to operate in conjunction with applicable laws of the United Arab Emirates and the Emirate of Dubai, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the “UAE PDPL”) and Federal Decree-Law No. 34 of 2021 on Combatting Rumors and Cybercrime.

By accessing our website, submitting an enquiry, contacting us through any channel, or renting a vehicle from us, you confirm that you have read, understood, and accepted this Privacy Policy in full, and you consent to the collection, use, storage, sharing, and processing of your personal data as described in this document. If you do not agree with any part of this Privacy Policy, you must not use our website or services.

1. Who We Are

Lux Motors Car Rentals operates as a luxury and exotic car rental business based in Dubai, United Arab Emirates. We are the “data controller” of the personal data we collect through our website, our booking channels, and our showroom operations, which means we are responsible for deciding how and why your personal data is processed.

Our showroom and fleet operations are located at:

• Warehouse 5, Al Quoz, Industrial Area 4, Dubai, United Arab Emirates
• Phone: +971 50 992 4247
• Email: info@luxmotorsdxb.com
• Sales: sales@luxmotorsdxb.com
• Operating hours: Open every day, 9:00 AM to 9:00 PM

2. Personal Data We Collect

We only collect personal data that is necessary to operate our business, fulfil rental bookings, comply with UAE law, and improve our service. The categories of personal data we collect are described below.

a. Information You Provide When Enquiring or Booking

When you complete the booking enquiry form on our website, contact us by phone, WhatsApp, our Telegram channel (t.me/LuxMotorsDXB_bot), email, or in person, we may collect:

• First name and last name as entered in our enquiry form
• Email address for booking correspondence and quotations
• Phone number for booking confirmation, delivery coordination, and customer service
• Preferred rental day and time from the date/time selector on our booking form
• Vehicle preference (make, model, colour, package) and rental duration
• Delivery, collection, or hotel location anywhere across the United Arab Emirates, including all seven emirates
• Message content any additional details you choose to share, such as event purpose (wedding, photoshoot, airport transfer, etc.)
• Language preference indicated by your use of our English, Arabic (ar.luxmotorsdxb.com), or Russian (ru.luxmotorsdxb.com) website versions
• Currency preference AED or USD as selected on the website

b. Information We Collect at the Point of Rental

UAE law and standard car rental practice require us to verify the identity, driving eligibility, and financial standing of every renter before releasing a vehicle. When you proceed to a rental, we collect and process:

• Emirates ID for UAE residents (as required under UAE residency identification laws)
• Passport and entry stamp or UAE visa for visitors and non-residents
• Driving licence UAE-issued, or a valid international driving permit accompanied by a home-country licence for tourists from eligible countries
• Date of birth to confirm minimum age requirements for the vehicle category being rented
• Nationality and home address for rental agreement documentation
• Credit or debit card details for security deposit pre-authorisation and rental payment, processed through our payment service providers
• Vehicle handover photographs and condition report documenting the state of the vehicle at pick-up and return
• Digital or wet signature on the rental agreement and any related authorisations
• Insurance information where you are using a personal or third-party insurance policy

c. Information We Collect Automatically From Our Website

When you visit luxmotorsdxb.com or its sub-domains, our servers and analytics tools may automatically collect:

• IP address and approximate geographic location
• Device type, browser, operating system, and screen settings
• Pages viewed, vehicles browsed, time spent, referring URL, and clickstream
• Date and time of access, language preference, and currency setting
• Search queries entered through our website search bar
• Cookies and similar tracking technologies, including those used by Google Tag Manager

d. Information From Vehicle Tracking and Telematics

Our vehicles are equipped with industry-standard tracking and telematics devices for fleet security, theft prevention, and recovery purposes. While the vehicle is in your possession, these devices may record GPS location, mileage, speed, hours of operation, and basic engine and fault data. This data is processed solely for the purposes set out in Section 3 below, and is not used to monitor your personal movements beyond what is necessary to protect the vehicle and comply with applicable law.

e. Information From Third Parties

We may also receive personal data about you from:

• Hotels, concierge services, and event planners coordinating a rental on your behalf
• Corporate clients and travel agents arranging bookings for their employees or clients
• Payment processors confirming successful transactions or chargebacks
• UAE authorities including the Roads and Transport Authority (RTA), Dubai Police, and the Salik toll system, regarding fines, accidents, or toll usage during your rental period
• Insurance providers and claims adjusters in the event of an accident, damage, or theft
• Recovery and roadside assistance partners where you request or require their services

3. How and Why We Use Your Personal Data

Under the UAE PDPL, we must have a clear legal basis for each purpose for which we process your personal data. The principal purposes and legal bases for our processing are:

• To respond to enquiries and provide quotations — based on your request and our legitimate interest in operating our business
• To prepare, execute, and manage your rental agreement — based on the performance of our contract with you
• To verify identity, driving eligibility, and age requirements — based on legal obligation under UAE residency, traffic, and rental regulations
• To process payments, security deposits, and refunds — based on contractual necessity
• To deliver, collect, and service the vehicle at your chosen location — based on contractual necessity
• To monitor vehicle location and condition during the rental — based on our legitimate interest in protecting our fleet and on legal obligation
• To process Salik toll charges, parking fines, and traffic fines incurred during your rental — based on contractual necessity and legal obligation
• To handle accidents, damage, theft, or insurance claims — based on legal obligation, contractual necessity, and our legitimate interests
• To communicate with you about your booking — confirmations, reminders, and post-rental follow-up — based on contractual necessity
• To send marketing communications about offers, new vehicles, and the Monthly 40% Off promotion — based on your consent, which you may withdraw at any time
• To improve our website, fleet selection, and customer experience — based on our legitimate interests
• To comply with applicable laws and respond to lawful requests — from UAE authorities and courts
• To detect and prevent fraud, unauthorised vehicle use, and security incidents — based on our legitimate interests and legal obligation

4. How We Share Your Personal Data

We do not sell your personal data. We only share it where necessary to operate our business and meet our legal obligations. The categories of recipients with whom we may share personal data include:

• Service providers and partners who support our operations — including web hosting, payment processing, customer relationship management, telematics and tracking, marketing tools (including Google Tag Manager and analytics providers), email and SMS delivery, and IT support
• Vehicle delivery and collection partners coordinating handover at hotels, residences, airports, or event venues
• Insurance companies and brokers for policy administration, claims, and risk management
• Roadside assistance and recovery services in the event of a breakdown, accident, or vehicle recovery
• UAE government authorities and regulators including the Roads and Transport Authority (RTA), Dubai Police, Salik, the Federal Authority for Identity, Citizenship, Customs and Port Security (ICP), and customs and traffic authorities, where required by law or in response to lawful requests
• Courts, lawyers, and other parties where disclosure is necessary to establish, exercise, or defend legal claims
• Hotels, event organisers, corporate clients, and travel agents who arranged the booking on your behalf, only to the extent necessary to fulfil that booking
• Professional advisors such as auditors, accountants, and legal counsel, under appropriate confidentiality obligations
• Prospective or actual purchasers in the event of a sale, merger, restructuring, or financing of our business, subject to appropriate safeguards

5. International Data Transfers

Lux Motors is based in the United Arab Emirates, and most of your personal data is stored and processed within the UAE. However, some of our technology providers (for example, cloud hosting, analytics, email, and messaging platforms such as WhatsApp and Telegram) may process data outside the UAE.

Where we transfer personal data outside the UAE, we do so in accordance with Article 22 and Article 23 of the UAE PDPL. This means we transfer data only to jurisdictions that provide an adequate level of protection, or under appropriate safeguards such as contractual commitments with the recipient that require a level of protection materially equivalent to UAE law, or where another lawful basis applies (for example, your explicit consent or the performance of a contract with you).

6. How Long We Keep Your Personal Data

We retain personal data only for as long as necessary for the purposes for which it was collected and to meet our legal, tax, regulatory, and contractual obligations:

• Booking enquiries that do not lead to a rental are typically retained for up to 12 months, after which they are deleted or anonymised
• Rental agreements, identification documents, and payment records are retained for a minimum of five (5) years from the end of the rental, in line with UAE commercial, tax, and anti-money-laundering record-keeping requirements
• Accident, damage, fine, and insurance claim records are retained for as long as necessary to handle the matter and any related legal or regulatory proceedings, typically up to seven (7) years from resolution
• Vehicle telematics and GPS data is retained on a rolling basis for the period necessary to investigate incidents, defend claims, and respond to lawful requests, then deleted in accordance with our internal retention schedule
• CCTV footage from our showroom and yard is retained for the period required by UAE security regulations, typically up to 90 days unless required for an investigation
• Marketing data is retained until you withdraw your consent or are inactive for an extended period

When personal data is no longer needed, we securely delete or anonymise it.

7. Your Rights Under the UAE PDPL

Under the UAE PDPL and applicable UAE law, you have a number of rights in relation to your personal data. These include:

• The right to be informed about how we collect and use your personal data — which this Privacy Policy is designed to provide
• The right of access to the personal data we hold about you
• The right to rectification of inaccurate or incomplete personal data
• The right to erasure (deletion) of your personal data, subject to our legal, regulatory, and contractual retention requirements
• The right to restrict or object to processing of your personal data in certain circumstances
• The right to data portability — to receive a copy of your personal data in a structured, commonly used, machine-readable format
• The right to withdraw consent where we rely on consent to process your data, without affecting the lawfulness of processing carried out before the withdrawal
• The right to object to automated decision-making that produces legal or similarly significant effects on you

To exercise any of these rights, please contact us using the details in Section 16. We will review and respond to your request in accordance with applicable UAE law and within the timeframes we determine appropriate based on the nature and complexity of the request. We may need to verify your identity before acting on a request, and we may decline or limit any request to the extent permitted by law, including where the request is excessive, unfounded, conflicts with our legal or contractual retention obligations, or would prejudice the rights of others.

8. How We Protect Your Personal Data

We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss, or destruction. These measures include access controls, secure storage of physical documents at our Al Quoz facility, encryption of payment transactions through our payment service providers, secure web hosting, restricted access to customer files, and staff training on data handling and confidentiality.

Notwithstanding our security measures, no method of transmission over the internet, electronic storage, or physical record-keeping is completely secure. You acknowledge that you provide personal data to us at your own risk, and that we cannot and do not guarantee the absolute security of any data we collect, store, or transmit. To the fullest extent permitted by applicable law, we disclaim any liability for unauthorised access to or use of your personal data that occurs despite our reasonable security measures.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to operate properly, remember your language and currency preferences, analyse traffic, and support our marketing activity. The main categories of cookies we use are:

• Strictly necessary cookies required for core website functions such as the booking enquiry form, currency selection (AED/USD), language switching, and the product search bar
• Analytics cookies (including Google Analytics via Google Tag Manager) that help us understand how visitors interact with our fleet pages, destination pages, and event pages
• Marketing and advertising cookies that allow us to measure the performance of our advertising on platforms such as Facebook, Instagram, YouTube, Pinterest, and Google, and to deliver more relevant offers
• Functional cookies set by embedded content, including Google Maps for our showroom location and embedded social media feeds from our Facebook, Instagram, YouTube, and Pinterest channels

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality, such as the booking form or language preferences.

10. Third-Party Links and Communication Channels

Our website and customer communications include links to and integrations with third-party platforms, including:

• WhatsApp (api.whatsapp.com / +971 50 200 3179) for booking and customer service
• Telegram (t.me/LuxMotorsDXB_bot) for instant enquiry and booking
• Facebook (facebook.com/luxmotorsdxb)
• Instagram (instagram.com/luxmotors.ae)
• Twitter / X (twitter.com/LuxMotorsdxb)
• YouTube (our channel for vehicle showcases)
• Pinterest (pin.it/c4jzGM4Ca)
• Google Maps for our location and directions

These platforms have their own privacy policies and terms of use, which govern how they handle any data you share with them. We recommend reviewing the privacy practices of these platforms before interacting with them. We are not responsible for the privacy practices of third-party websites or services.

11. Children and Minimum Age Requirements

Our services are intended only for individuals who meet the legal minimum age and licensing requirements to rent a vehicle in the UAE. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have collected personal data from a minor without verified parental consent, we will delete it promptly. If you believe a minor has provided us with personal data, please contact us using the details in Section 16.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time at our sole discretion to reflect changes in our business practices, technology, or legal requirements. The most current version is always available on our website at https://luxmotorsdxb.com and supersedes any prior version. Your continued use of our website or services after any change constitutes your acceptance of the updated Privacy Policy. You are responsible for reviewing this Privacy Policy periodically. We are under no obligation to notify you individually of changes.

13. Limitation of Liability

To the fullest extent permitted by applicable law, Lux Motors Car Rentals, its owners, managers, employees, agents, and affiliates shall not be liable for any direct, indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to loss of profits, loss of business, loss of reputation, loss of data, or any other intangible losses, arising out of or in any way connected with your use of our website, your communications with us, the processing of your personal data, or any matter addressed in this Privacy Policy, even if we have been advised of the possibility of such damages.

By using our website, contacting us, or renting a vehicle from us, you agree that any claim, dispute, or controversy arising out of or relating to this Privacy Policy or our handling of your personal data shall be resolved exclusively through direct communication with us in good faith. You agree not to bring any claim against Lux Motors in any forum without first providing us a reasonable opportunity to investigate and respond, and you waive any right to participate in class, collective, or representative actions to the maximum extent permitted by law.

14. Governing Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of the United Arab Emirates and the applicable laws of the Emirate of Dubai. Any matter arising out of or relating to this Privacy Policy, our website, or our handling of your personal data shall fall under the exclusive jurisdiction of the competent courts of Dubai, United Arab Emirates, and you irrevocably submit to that jurisdiction.

15. Entire Understanding

This Privacy Policy, together with any rental agreement, terms of service, or written communication between you and Lux Motors, constitutes the entire understanding between you and us regarding the subject matter addressed here and supersedes any prior oral or written communications, representations, or understandings. If any provision of this Privacy Policy is held to be invalid or unenforceable, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect. Our failure to enforce any provision of this Privacy Policy shall not be deemed a waiver of that or any other provision.

16. Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your rights, or need to raise a concern about how we handle your personal data, please contact us at:

Lux Motors Car Rentals

Warehouse 5, Al Quoz, Industrial Area 4, Dubai, United Arab Emirates

Phone: +971 50 992 4247

WhatsApp: +971 50 200 3179

Email: info@luxmotorsdxb.com

Sales: sales@luxmotorsdxb.com

Hours: Open every day, 9:00 AM to 9:00 PM

We are committed to resolving any questions or concerns directly and amicably. We ask that you contact us first using the details above so that we can address your matter promptly and in good faith.